The skincare founder found her face on a Sunday and shot the campaign on a Tuesday. "No deck, no markup, no three-week wait. I messaged, she replied, we shot."
The denim label rebooks the same free agent every drop. "He reads a flat-lay brief like a stylist. We pay him directly and he keeps all of it - which is exactly why he says yes again."
The jewellery studio put it most plainly: "The agency was selling me access I already had. The face was one search away."